Viral information makes the culture

Réflexion de Dave Pollard sur la valeur que l’on apporte à son organisation, son entreprise, ou encore à son environnement social:

The value you bring to an organization is not what you do, what processes and infrastructure and other ‘organizational changes’ you implement, or even what decisions you make. Those things are all transient; they are gone before you know it. The only sustainable value you bring to an organization is what you show and teach and inspire in other people you work with. Because those things are infectious, so that even when you’ve gone, even when the people you knew there have gone, that learning and that important information and those mind-changing ideas that you precipitated will go on and on, passed virally from one person to another. Those viruses are what makes the organizational culture what it is. That is no small thing.

That’s why the so-called ‘leaders’ are no more valuable in any organization than anyone else. We each have the same number of hours to infect others with our knowledge, our passion, our ideas and inspirations. Viruses only spread one-to-one. You can’t do this ‘top-down’. Nothing of value can be ‘cascaded downwards’, no matter what they might tell you in MBA school.

That doesn’t just apply to business. The only sustainable value you bring to any social group of which you are a member is what you show and teach and inspire in others in that group. That’s the value you bring when you write your heart out on your blog. That’s the value you bring when you raise your children, when you spend time in the communities that matter to you, when you stay up all night talking with someone about the things you both care about.

You may never be credited as the originator of a virus. It is enough to know that it lives, on and on, in the minds and hearts and beliefs and actions of thousands or millions of people who have passed it on, mutating and evolving, until it does produce a collective change. It is the only way real change occurs. That is what culture is, and why it is so hard to change it. We all change it, in ways we can only imagine. Your idea could be the flap of the butterfly’s wing that causes a social tsunami on the other side of the world.

Via how to save the world

Tags: apprentissage, compagnie, connaissance, culture, information, organisation, travail, valeur, viral

12 octobre 2007 ·

Commentaires & Rétroliens

Laissez un commentaire

Abonnement
- Entrez votre adresse email:
Mon Nuage de Tags
- 3D benchmark collaboration framework futur google histoire identité numérique interface Java métavers marketing mathématiques microformats microsoft mobile open source physique portable publicité réseau social RDF sémantique second life smartphone social Univers univers virtuel virtuel web sémantique
Mon Blogroll
Mes Parrainages

Mes Visiteurs
Mes Photos
- This is a Flickr badge showing public photos and videos from mfavez. Make your own badge here.
Mes vidéos
Ma Musique
Mes profils
Mes Tweets
Mes Liens